Shawn Eichenauer ValleeMar 291 minAudience Alchemy: 10 Tips to Tailor Your Message PerfectlyWritten by DD Kullman Have a strategic plan and work it 2. Know your audience 3. Consider non-traditional media – garbage can wraps,...
Shawn Eichenauer ValleeJan 254 minUsing Social Media? Don't Sell Out!Written by DD Kullman In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation....
Shawn Eichenauer ValleeJan 251 minAre Advertising Slogans Still Relevant?Written by DD Kullman I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a...